It's a simple process to brand with National Wholesale Fuels

From a new store build to taking over an existing site, our team of industry professionals will guide you through the branding process.

The Process

Getting Started

To begin the process, a Regional Development Manager (RDM) will meet with you to identify the strengths of your location and to understand your goals. Additionally, they will evaluate your local trade area and competition. Once the RDM has completed this evaluation, they will provide you with the best fuel options for your location.

What's Next

After selecting the best option for your site, your Regional Development Manager will create an official offer letter. Once your agreement is signed, your Dealer Business Manager will take the role of your dedicated day-to-day contact & will guide you through the mechanics of the rebranding process. Our Dealer Business Managers have, on average, 20+ years of experience in the fuel supply industry.

Fuel Marketing 101

You are new to the industry. We are here to help you succeed. Between our local teams and national programs, we have the resources and experience to assist you in learning the art and science of the fuel business.

Why Branded vs. Unbranded

While many people feel being an unbranded gas station allows them to sell at a lower price point, the reality is the cost difference is generally very small. The advantages of being branded can outweigh this difference. These advantages include consumer brand recognition, exclusive acceptance of proprietary credit cards, local & national advertising, and dependable supply.

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Agreement Types

One size doesn’t fit all. At National Wholesale Fuels we have a myriad of agreement types to meet every situation. Our Regional Development Managers work with you to find the right agreement for your specific needs.

Looking to brand your c-store?

Are you interested in branding your c-store? Through our relationship with Circle K, we can help you find the right store brand for your location.

Any other questions about the process?

Contact a Regional Development Manager